The one story that most TV outlets didn’t tell in the 2008 election was the most important one - how did a young and relatively unknown candidate become President? If you voted for Barack Obama or not, this is a story you will want to know because it shows how the face of presidential politics changed forever. Obama’s team used techniques never seen before in a nationwide election -  his grassroots mobilisation and use of the internet was unprecedented, inspiring and effective.

You have seen the rest of the coverage, now see the real story.

Barak Obama: People’s President goes inside the official and unofficial campaign to show how Obama was transformed into a political brand to appeal to young first-time voters. It shows how social networking on the internet blogs, Facebook, texting and other techniques were used carry the message to the masses and to raise tens of millions of dollars for the campaign. Popular online videos such as “Obama Girl”, along with those created by regular yet passionate supporters to engage their own communities, became one of the most important tools in the campaign’s success.

Featuring interviews with media analysts, activists, journalists and grassroots organisers, Barak Obama: People’s President is a lesson to those wanting to influence and gain power in a world more connected and more cynical than ever.